Details

From family to business, Multix is purpose-built to take care of your ever-evolving needs. And it doesn’t stop there. With its X-Port feature, Multix can generate electricity too. We thought of taking Multix back in time of Ramanaya.

The challenge was to execute the campaign without hurting the sentiments of people. Keeping in mind the target audience we were talking to, the vulnerability of negativity around the brand was high. So we decided not tamper the facts and still include Multix in the story.

Everybody does vectors and images from Google. How do we cut the clutter was the question. We thought of drawing the entire campaign. Each and every character and element in the artworks are hand drawn.