FACEBOOK ALGORITHMS - HOW DOES IT WORK?

Every year Facebook algorithms challenge us with something new to learn. In 2018, it was all about borderline content which means all the “B’s and the “F’s” and any kind of hate speech were restricted or removed. Similarly, in 2019, Facebook reduced it’s the content view to squeeze in place for more ads. 

Well as you know, long gone are the days of a chronological feed.  This means every year we need to crack how their algorithm works in order to keep the brand in the game. 

So what’s in store for us in 2020? Brace yourselves! 

What factors affect pushing your content to the lower section of the news feed?

Spam Alert: Spams, scams, spams, don’t we get annoyed when we click on particular links and they keep flooding our page with loads of crap? Well if this annoys you then make sure your brand doesn’t create spam worthy content that could end up getting reported and being a nuisance.

Text content is the new boring: Anything visually appealing is the key to catch your user's attention. Startups and SME’s need to make sure they include a lot of video and post content to their social media marketing strategies so that their audience get a better idea about the brand.

Promotional content, but not always: Let’s get one thing straight, promotional content can be annoying if you keep pushing it in front of your users face. If your brand keeps posting content related to contests or asking them to purchase something, Facebook will automatically push your content down. Brands can work out a way where the desired information is pushed smartly. 

What will make Facebook algorithms love your brand?

Your audience? Your brand's best friend: Remember the only ones who can give your brand digital success is your audience. Since y’all already share the same interests, why not make them your brand's best friend? Comment, share, like, get noticed and they will do the same in return.

Clickbait? Hard NO: Posts that ask the audience to share, like and comment never add value to your users’ feed. Avoid such posts before your brand starts getting negative feedback.

Track - O - Meter: Many brands skip this step and don’t analyze how well their brand is performing. Keep a track of your performance will give you an idea about how your brand is functioning, which posts are getting the most engagement and reach and you can keep making similar posts in order to keep your brand going.

These are a few ways to increase your brand visibility and engagement on social media. Startups need to make sure they construct their social media marketing strategy accordingly so as to make sure their brand content is considered relevant rather than spam.